Top Vietnam Street Market You Should Not Miss

Written By
Roshan Nair
Last Updated
Nov 19, 2024
Read
25 min

Ever bought coffee that’s been, uh, “processed” by a weasel? Or shopped from a boat on a river? Or seen a market bustling as early as 4 am or run well into the night? That's just another day at Vietnam's street markets.

Perhaps the most intriguing fact about them is that each one has its own distinct personality. Some, like Hanoi’s Dong Xuan Market, offer historic charm and cultural finds, while places like Saigon’s Ben Thanh mix local craftsmanship with the thrill of bargaining.

Vietnam’s street markets stand out from the typical “asian street market” crowd, and not just because of the bustling energy — they have a way of combining tradition, modernity, and sheer variety that sort of come together like nowhere else. They don’t just sell; they’re places to connect, socialize, and dive headfirst into Vietnamese culture.

1. Ben Thanh Market, Ho Chi Minh City

If you’re looking for a snapshot of Saigon (Ho Chi Minh City), this is where you should be headed. With over 1,500 booths selling everything from local coffee and fresh produce to embroidered wallets and silk scarves, this market is where all of Saigon seems to converge. 

Enter through one of its four main gates (or 12 general entrances) and lose yourself in a whirlwind of colors, sounds, and scents. For the main entrance, spot the iconic clock tower and dive in.

This place sells a little more than just goods - it serves up an unforgettable slice of Saigon.

Location and Accessibility

Address: Find Ben Thanh Market at Le Loi Street, District 1, Ho Chi Minh City, Vietnam—right in the heart of Saigon’s action!

Only a short 5-minute walk from major city landmarks like the Saigon Opera House, it’s an easy stop on any city adventure.

Transportation Options

  • By Taxi: A quick 5-10 minute ride from most central spots, costing around 30,000 to 50,000 VND ($1.30 to $2.20 USD). Be sure to confirm the meter’s on!

  • By Bus: Routes 01 and 65 stop nearby. Tickets go for about 7,000 VND ($0.30 USD)—ideal if you want a budget-friendly ride.

If you're new to Vietnamese transport, check out our complete guide to transport options in Vietnam.

Opening Hours

  • Main Market: 6:00 AM to 6:00 PM

  • Night Market: 6:00 PM to 10:00 PM

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Unique Things to Buy

1. Handcrafted Lacquerware - An Artform in Itself

Lacquerware in Vietnam isn’t just decor — it’s a pure artform in itself. Think trays, jewelry boxes, and little knick-knacks so glossy you could check your reflection in them. Each piece screams Vietnamese charm with its lotus motifs, bamboo scenes, and eye-popping colors.

And this isn’t some slapped-together souvenir. We’re talking layers upon layers of lacquer that artisans build up over weeks to get that rich, mirror-like shine. It’s classy, it’s cultural, and it’s practically begging to be the centerpiece of your coffee table. A way more authentic souvenir than a tacky fridge magnet—it’s a flex and a half.

  • Where to Find It: The north end of Sapa Market. Look for the rainbow of gleaming trays and boxes.

  • Price Point: Small items like coaster sets start around 150,000 VND ($6.50 USD), while those big, bold serving trays can set you back 400,000 VND ($17 USD).

Insider Tips

Be cautious — some stalls may sell lower-quality items with a “lacquered” look but lack the depth and durability of true lacquerware. If you want the real deal, go for pieces with vivid layers and designs. The trick is in the shine—true lacquerware has a depth that knockoffs can’t touch.

And yes, haggle a bit — the artisans expect it.

2. Silk Scarves and Fabrics - Get Tailored Clothes With The Silk You Pick

Vietnamese silk scarves are in a league of their own! These beauties are soft as a cloud, vibrant as a festival, and have patterns that pop. From luxurious scarves in every hue imaginable to full-length fabrics that beg to be turned into custom clothing, the silk at Ben Thanh is pure luxury without the jaw-dropping price tag.

Draping yourself in one of these is a fashion statement and a story.

And it’s not just scarves. You can score silk by the meter for all your tailoring dreams. You can get a bespoke áo dài or kimono-style robe, all made from silk you hand-picked.

  • Where to Find It: Head to the west wing of the market where the textile stalls are packed with rolls of vibrant fabric.

  • Price Point: Scarves start around 200,000 VND ($8.50 USD), and you can grab fabric by the meter for about 100,000 VND ($4 USD).

Insider Tips

Not all silk is created equal. Give it a good feel—the real deal is soft, smooth, and has a slight sheen. If you’re looking to go big, ask for recommendations from vendors on how to get it tailored nearby.

3. Vietnamese Coffee Beans: Not Your Usual Cup of Joe

Vietnamese coffee isn’t strong—it’s legendary. Think deep, dark, and bold flavors that hit you with every sip, especially when paired with that classic sweetened condensed milk. 

Ben Thanh’s got the best of the best, with beans sourced straight from the highlands of Da Lat and Buon Ma Thuot, places that know how to grow coffee that packs a punch.

We’re talking intense, earthy, and a bit smoky. Whether you’re grabbing a bag of regular beans or splurging on weasel coffee (yep, “processed” by weasels for extra smoothness), you’ll be bringing home a coffee experience that’ll make your usual morning cup seem like decaf.

  • Where to Find It: Head to the east side of the market where the coffee vendors set up shop, and let the aroma lead the way.

  • Price Point: Regular beans start at 50,000 VND ($2.20 USD), while the fancy weasel coffee can set you back about 200,000 VND ($9 USD) per 100g.

Insider Tips

Sample before you buy! Vendors love showing off their goods, and you’ll get a feel for the different roasts. Just be prepared for some strong stuff—Vietnamese coffee doesn’t mess around.

4. Vietnamese Traditional Hats (Non La): The Ultimate Souvenir

Nothing says “Vietnam” quite like the classic conical hat, or non la. Practical and iconic, it’s the hat that locals wear for everything from sun protection to rain shielding to just looking effortlessly cool. Plus, the hats here aren’t just functional; you’ll find beautifully painted and embroidered versions that add a serious wow factor.

Want a little extra pizzazz? Go for the decorative versions with hand-painted designs or intricate embroidery. They make for amazing wall decor if you’re just here for the vibe. You’ll feel like you’re channeling some serious wanderlust energy with one of these.

  • Where to Find It: Southern section of the market, near all the souvenir stalls. Just look for rows of pointed hats hanging like they’re ready to transport you straight to a rice paddy.

  • Price Point: Simple versions go for 30,000 VND ($1.30 USD), while the fancy, decorative hats are around 100,000 VND ($4.30 USD).

You can also check out our more general guide on what to buy in Vietnam for a more comprehensive overview to retail therapy in the country.

Unique Street Food Items

Check out our guide on what to eat in Vietnam if you're new to the local cuisine.

1. Pho: The Superstar of Vietnamese Cuisine

Everytime someone leaves the country without trying it, a Vietnamese ancestor turns in his grave. Pho isn’t just a dish; it’s a whole vibe in a bowl — a hot, clear broth brimming with beef or chicken, topped with fresh herbs that add a punch of flavor. Throw in some bean sprouts, a splash of lime, and a kick of chili, and you’ve got yourself a soup that’s equal parts refreshing and comforting.

Don’t be fooled by its humble appearance—pho has a depth of flavor that’ll have you slurping down every last drop. It's fragrant, filling, and the perfect dish for newbies and seasoned foodies alike.

  • Where to Find It: Head near the main entrance, where food stalls are packed with hungry locals and tourists alike.

  • Price Point: Around 50,000 VND ($2.20 USD) per bowl for a satisfying meal.

Insider Tips

Pho is best enjoyed fresh and hot, so avoid taking it to go. Make sure to customize your bowl with bean sprouts, lime, and chili to get the full experience. And if you want to taste like a local, add some fish sauce for an extra layer of flavor.

2. Banh Xeo (Vietnamese Pancake): Crispy, Golden Goodness

This isn’t your regular pancake—it’s banh xeo, a crunchy, savory masterpiece filled with shrimp, pork, and bean sprouts. Imagine biting into a golden shell that shatters into crispy flakes, revealing a mouthwatering mix of fillings and fresh herbs. Wrap it in lettuce, dunk it in dipping sauce, and you’ve got a flavor explosion that’s both refreshing and addictive.

Banh xeo is all about contrasts: crispy and tender, savory and fresh. It’s a little messy, but that's half the fun. Grab one, find a spot to sit, and dig in with your hands like the locals do. This isn’t just food; it’s an experience.

  • Where to Find It: Follow the sound and smell of sizzling pans towards the back of the market’s food section.

  • Price Point: Expect to pay around 40,000 VND ($1.75 USD) per pancake.

Insider Tips

Don’t shy away from the mess — banh xeo is meant to be enjoyed with your hands. Wrap it in lettuce, add fresh herbs, and dip it in sauce for the full experience. And remember, each bite gets better with a little extra sauce, so don’t skimp!

3. Goi Cuon (Fresh Spring Rolls): Light, Fresh, and Oh-So-Tasty

These aren’t your average fried spring rolls—goi cuon are fresh, healthy, and packed with flavor. Imagine delicate rice paper rolls filled with shrimp, vermicelli noodles, and a handful of herbs, all bundled up and ready to dip into a tangy, slightly sweet sauce. They’re the perfect snack when you need something refreshing and light.

Goi cuon has that “clean eating” feel without compromising on taste. They’re simple but packed with all the flavors you want: savory, herbal, and a touch sweet from the dipping sauce. Grab a serving or two, and you’ve got yourself a little taste of Vietnamese freshness on-the-go.

  • Where to Find It: Look for the middle section of the food stalls, where fresh options are always on display.

  • Price Point: About 25,000 VND ($1 USD) for a serving of 2-3 rolls.

Insider Tips

For maximum flavor, dunk each roll generously in the sauce—no dainty dips here! And don’t be afraid to add a little chili if you like some heat. Goi cuon are light enough to leave room for more food, so keep this snack on your list as an appetizer.

4. Bun Thit Nuong (Grilled Pork Vermicelli): A Flavor-Packed Bowl

Bun thit nuong is like a flavor festival in a bowl. Picture this: tender, smoky slices of grilled pork atop a bed of vermicelli noodles, sprinkled with crushed peanuts, fresh veggies, and herbs, all drizzled with fish sauce. It’s refreshing yet filling, with the perfect mix of textures and flavors to keep you hooked from the first bite to the last.

This isn’t just a bowl of noodles; it’s a little piece of Vietnamese comfort food heaven. Each bite gives you a mix of crunchy, savory, and fresh that’ll make your taste buds do a happy dance. It’s light but satisfying—perfect for those who want something substantial but not too heavy.

  • Where to Find It: Near the back entrance, where the more filling meal options are usually found.

  • Price Point: Roughly 45,000 VND ($1.90 USD) for a generous serving.

Insider Tips

Mix everything up before you dig in to get a taste of every flavor in each bite. Add extra fish sauce or chili if you’re feeling adventurous—it’s all about finding your perfect balance!

5. Che (Vietnamese Sweet Soup): A Cool and Sweet Finale

If you’re craving dessert, che is the sweet treat you need to try. This Vietnamese sweet soup comes in endless varieties, with ingredients like mung beans, jellies, and coconut milk all thrown over ice for a refreshing twist. Che is perfect for cooling down after a hot day of market shopping, and the combination of flavors is surprisingly addictive.

Think of che as a dessert that doubles as a drink—sweet, refreshing, and a little different every time you try it. It’s the perfect way to wrap up your Sapa Market adventure on a sugary note, and it’s so light you’ll still have room to snack on other treats!

  • Where to Find It: Towards the back of the market where dessert stalls are ready to serve.

  • Price Point: Around 20,000 VND ($0.85 USD) per cup.

Insider Tips

Che is best enjoyed cold, so make sure you sip it quickly before the ice melts! If you want a richer flavor, go for varieties with coconut milk. And if you’re feeling brave, ask for a mix of ingredients for a custom, surprise dessert.

Unique Things to Do

1. Bargain Like a Pro

At Ben Thanh Market, bargaining is practically a sport. The vendors here expect you to haggle. A little persistence can score you serious discounts. Don’t be shy; start somewhere between 30-50% of the quoted price and aim for a final 20-30% off. Keep your cool while you go back and forth. 

Mastering the art of the haggle isn’t just about saving cash; it’s about soaking up that quintessential Vietnamese shopping experience.

That said, avoid undercutting local artisans for their art since these are often handmade pieces that sometimes take hours or days to create.

Insider Tips

To start off strong, ask for the price and act a little unimpressed—classic move. Don’t jump at the first offer; vendors usually expect you to counter. Also, if you’re buying multiple items, bundle them together for an even better deal.

2. Sip Vietnamese Coffee with Locals: Get Your Caffeine Fix, Saigon Style

Grab a stool at one of the bustling coffee stalls on the east side of Ben Thanh, order a ca phe sua da (iced coffee with milk) or the famed ca phe trung (egg coffee), and prepare to be blown away. Strong, rich, and sweet, Vietnamese coffee will wake you up in a way that no ordinary brew could.

Watching the locals go about their day while you sip is half the fun. With the buzz of the market around you and a strong cup in hand, this is the perfect moment to slow down and savor the authentic flavors of Vietnam.

  • Where to Find It: Head to the east side of the market, where the coffee vendors are all set up and ready to pour.

  • Cost: A cup will run you about 15,000 VND ($0.65 USD)—an absolute steal for a taste of Vietnam’s best brew.

Insider Tips

Ask for a little extra condensed milk if you like it on the sweeter side. And don’t rush; locals love to take their time with their coffee, so embrace the slower pace and people-watch for a while.

3. Watch a Traditional Vietnamese Food Prep (Street Food Theatre, Anyone?)

If you’re curious about Vietnamese cuisine, don’t miss the live show at Ben Thanh’s food stalls. Watching local chefs whip up dishes like goi cuon (fresh spring rolls) and banh xeo (Vietnamese pancakes) is like front-row access to culinary heaven. You’ll see all the slicing, dicing, frying, and flipping that goes into these mouth-watering treats, and it’ll give you a whole new appreciation for the flavors.

Seeing it made right in front of you, you can practically taste the freshness. Watching the steam rise, hearing the sizzle, and catching that first whiff—it’s street food at its finest.

  • Where to Find It: Food stalls near the center of the market are the best spots for catching the action.

  • Cost: Free to watch, but good luck resisting the urge to buy something delicious right after.

Insider Tips

If you’re ready to try your own hand at Vietnamese cooking, chat with the vendors—they’re often more than happy to share tips and tricks. And don’t forget your camera. Capturing a quick video of the food prep is a great way to take a piece of Ben Thanh’s culinary artistry home with you.

2. Dong Xuan Market, Hanoi

Although not exactly a street market, it lives, breathes, and functions like one — it’s a legendary maze of everything you didn’t know you needed, from quirky souvenirs and traditional handicrafts to fresh produce and sizzling street food. If Ben Thanh Market is Saigon’s crown jewel, then Dong Xuan is Hanoi’s heartbeat, pulsing with the city’s energy and charm.

Navigating this market is a full-on adventure. From haggling over silk scarves, squeezing past locals grabbing their daily goods, and sampling snacks you can’t find anywhere else, Dong Xuan will have you hooked from the moment you step in.

Location and Accessibility

Address: Dong Xuan Market is located at Dong Xuan Street, Hoan Kiem District, right in the heart of Hanoi’s Old Quarter—a prime spot for anyone exploring the city’s historic charms.

Just a short walk from Hoan Kiem Lake, it’s perfect for those looking to dive into Hanoi’s vibrant local culture without straying far from the main sights.

Transportation Options

  • By Taxi: A quick 5-10 minute ride from Hoan Kiem Lake. Expect to pay around 30,000 to 50,000 VND ($1.30 to $2.20 USD), and keep an eye on the meter to avoid any surprises.

  • By Bus: Take Bus 14 from Hoan Kiem, which drops you right near the market. A ticket costs just 7,000 VND ($0.30 USD).

  • By Foot: If you’re already exploring the Old Quarter, you can walk from many nearby spots. It’s a great way to soak in the bustling vibe of Hanoi’s streets!

Open Hours

  • Weekdays: 6:00 AM – 7:00 PM
    Weekends: 6:00 AM – 7:00 PM

Unique Things to Buy

1. Embroidered Textiles: Stitching Hanoi’s Culture Right into Your Home

Dong Xuan’s embroidered textiles are the real deal—think table runners, cushion covers, curtains and tapestries so detailed, they could pass as museum art. Each piece is a riot of color and pattern, hand-stitched with traditional Vietnamese designs that pop like no one’s business. Want a piece of Hanoi’s culture hanging around your home? This is it.

  • Where to Find It: Ground floor, textile section near the back—just look for the stalls decked out in colorful fabrics.

  • Price Point: Smaller items start at 200,000 VND ($8.50 USD), with larger, more intricate pieces reaching up to 700,000 VND ($30 USD).

Insider Tips

Keep an eye out for the vibrant reds and blues—they’re particularly iconic in Vietnamese embroidery. And don’t be shy about haggling. If you’re aiming to make a matching set, grab some embroidered coasters or napkin holders to go with that stunning table runner.

2. Fresh Vietnamese Herbs and Spices

Vietnamese cuisine is all about the spices, and Dong Xuan Market is practically a sensory overload of aromas. From star anise to lemongrass and cinnamon sticks the size of your arm, this place has every herb and spice to recreate Hanoi’s flavors right in your kitchen. Imagine whipping up a pho back home that tastes so authentic you’d swear you’re back in Vietnam.

Vendors here love to show off their goods, so don’t be surprised if they offer you a whiff or a tiny taste - like a mini spice tour, with each packet promising a different taste adventure. A bag of Vietnamese cinnamon or star anise will do wonders for your spice rack (and your street cred as a chef).

  • Where to Find It: Ground floor, in the produce area—just follow your nose.

  • Price Point: A small bag of these fragrant goodies will run you about 20,000 VND ($0.85 USD).

Insider Tips

Ask the vendors about spice blends—they’ll usually have ready-to-cook mixes that are perfect for pho, banh mi, or stir-fried dishes. And if you’re grabbing lemongrass, pick up a few extra; it’s a game-changer in marinades and soups.

3. Vietnamese Lanterns: Glow Up Your Space, Hanoi-Style

Looking to add a bit of moody charm to your space? Vietnamese lanterns are the answer. Dong Xuan has rows of these beauties in all shapes, sizes, and colors—perfect for giving your room that warm, traditional glow. Lightweight, vibrant, and easy to pack, these lanterns will turn your home into an instant zen zone, no stress required.

They’re foldable, so they won’t hog space in your suitcase. Go for a few in different colors and sizes for the full effect.

  • Where to Find It: Southern wing of the market, where the stalls practically glow with these beauties.

  • Price Point: Small lanterns start at 50,000 VND ($2 USD), with larger, intricate ones costing around 200,000 VND ($8.50 USD).

Insider Tips

Get a few in different colors—they look amazing strung up together. If you’re going for maximum effect, opt for the more elaborate designs; they’re still budget-friendly but add that extra wow factor. And don’t forget to check if they’re foldable for easier packing.

Unique Street Food Items

1. Cha Ca (Turmeric Fish with Dill): Hanoi’s Sizzling Superstar

Cha Ca is fresh fish marinated in turmeric, then cooked up right at your table with a generous handful of dill and herbs. This Hanoi classic doesn’t just bring the flavor; it brings the sizzle. You’ll watch as the fish gets all golden and crispy, ready to be paired with rice noodles and a mountain of fresh herbs. It’s smoky, it’s fragrant, and it’s a downright flavor bomb.

And yes, you’ll get to mix it all together yourself, making each bite a little bit different from the last. Cha Ca is the kind of dish that hooks you from the first bite and keeps you coming back for more. Perfect for anyone who thinks dinner should be a bit of a show.

  • Where to Find It: Right near the market’s front entrance—just follow the sound of sizzling pans and the smell of turmeric.

  • Price Point: A serving goes for around 60,000 VND ($2.60 USD), and trust us, it’s worth every dong.

Insider Tips

Don’t skip the dipping sauce. A bit of fish sauce with garlic and chili can elevate your Cha Ca experience to a whole new level. And remember, this dish is best enjoyed hot off the pan—no to-go boxes here, folks.

2. Xoi Xeo (Sticky Rice with Mung Beans): Comfort Food, Vietnamese Style

When it comes to comfort food, Vietnam doesn’t mess around, and Xoi Xeo is proof. This sticky rice dish is topped with mashed mung beans and crispy fried shallots, giving you a sweet, savory, and filling bite that’s perfect any time of day. Think of it as the Vietnamese answer to mac and cheese—a warm, satisfying bowl that hits all the right notes. It’s a bit sweet, a bit savory, and has that hearty vibe that’ll keep you fueled for hours.

You’ll see locals grabbing it for breakfast, but at Dong Xuan, you can score it all day long. It’s a humble dish, but that doesn’t stop it from being absolutely delicious. One bite, and you’ll understand why this one’s a staple around here.

  • Where to Find It: Head to the front rows of food stalls; you’ll see the mounds of golden sticky rice ready to go.

  • Price Point: A portion costs around 20,000 VND ($0.85 USD), making it one of the best bargains in the market.

Insider Tips

Pair your Xoi Xeo with a little drizzle of soy sauce or chili for an extra kick. It’s also fantastic with a side of grilled pork if you’re feeling a bit hungrier. Don’t be shy—locals love piling on the toppings, and you should too.

3. Ca Phe Trung (Egg Coffee): Sweet, Frothy Perfection in a Cup

Egg coffee might sound a bit wild, but trust us, it’s a game-changer. This iconic Hanoi creation is like a dessert masquerading as a cup of coffee. Imagine a strong Vietnamese brew topped with a rich, frothy layer of whipped egg yolk and sweetened condensed milk. It’s creamy, it’s luxurious, and it’s unlike anything else you’ll taste.

At Dong Xuan Market, you can grab a cup that’s frothy perfection. The smoothness of the whipped egg combines with the bold coffee for a sweet, dreamy experience that’s way better than any fancy latte. If you’re looking for a coffee that feels like a treat, this is your go-to.

  • Where to Find It: Head to the food court area near the back of the market—you’ll know it by the smell of freshly brewed coffee.

  • Price Point: A cup of this creamy concoction will set you back about 30,000 VND ($1.30 USD), which is a steal for the experience.

Insider Tips

Stir before sipping! Mixing the frothy layer into the coffee adds a silky smooth texture and ensures every sip is a perfect balance of sweet and bold. Also, be prepared for a sugar rush—egg coffee is deliciously rich, so pace yourself.

Unique Things to Do

1. Learn About Traditional Herbal Remedies: Vietnam’s Natural Medicine Cabinet

If you’re curious about Vietnamese health secrets, the herbal section at Dong Xuan is a must-see. Rows of dried herbs, roots, and medicinal plants are on full display, and the vendors are practically herbal wizards.

Vendors love sharing their knowledge. They’ll explain the uses of different herbs, how to prepare them, and what each one is supposed to help with. It’s a mini lesson in traditional medicine, and you’ll walk away with a new appreciation for the natural world.

  • Where to Find It: Ground floor, near the produce section, where the aroma of herbs will guide you.

  • Price Point: Free to explore, with herbs available for purchase if you feel like giving natural remedies a go. Prices vary, but you’ll find something for every budget.

Insider Tips

If you’re interested in buying, ask for a quick tutorial on how to use the herbs—you don’t want to go home clueless! Ginseng and dried mushrooms make great (and practical) souvenirs, especially for wellness enthusiasts. Just keep in mind: herbal remedies are powerful, so be sure to check if they suit your needs before diving in.

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3. Hoi An Night Market, Hoi An

If you want to experience Hoi An’s charm at its most magical, the Night Market is where it’s at. It’s a glowing wonderland, with lanterns lighting up the stalls, casting everything in a warm, dreamy glow. As the sun sets, this riverside market comes to life, offering everything from handcrafted trinkets and silk lanterns to sizzling street food and funky fashion finds.

Wander through the booths, pick up a colorful lantern, and maybe even snack on a grilled pork skewer or fresh juice while you’re at it.

Location and Accessibility4

Address: Head to Nguyen Hoang Street, right across from the iconic Japanese Covered Bridge in Hoi An's Ancient Town. This riverside gem is easy to find and smack in the middle of Hoi An’s nighttime energy.

Transportation Options

  • By Taxi: A short 5-10 minute ride from most Hoi An spots, with fares around 20,000 to 40,000 VND ($0.85 to $1.70 USD). Don’t forget to check the meter!

  • By Bicycle: Hoi An’s cycle-friendly streets make biking an easy option, especially from the Ancient Town. Most hotels offer rentals, often for free.

Opening Hours

The market opens from 5:00 PM to 11:00 PM, so plan your trip as the sun starts to set for the full lantern-lit experience.

Unique Things to Buy

1. Custom Leather Goods

Leather, but make it custom — at this market, you’re not just buying a wallet or a bag; you’re getting a piece that’s tailored to you. Think buttery-soft wallets, sleek belts, and bags with that rugged charm—all crafted by skilled artisans who can personalize your piece with initials, unique stitching, or even custom designs.

The best part? You’ll pay a fraction of what you would back home for something this quality. Whether you're after a trendy crossbody or a timeless classic, the leather here is smooth, sturdy, and ages like fine wine.

  • Where to Find It: Leather goods stalls are sprinkled throughout, but the densest cluster is right in the heart of the market. Just follow the smell of fresh leather.

  • Price Point: Wallets start at 200,000 VND ($8.50 USD), while larger items like bags can run up to around 500,000 VND ($21 USD).

Insider Tips

Want that custom touch? Most vendors are happy to personalize items on the spot, but don’t hesitate to haggle a bit. Also, give your piece a good look before buying—quality can vary from stall to stall, so inspect stitching and hardware for that top-notch finish.

2. Traditional Pottery: Art with Heart

These handmade beauties come in all shapes and sizes, from cute trinket dishes perfect for your jewelry to statement vases that’ll turn heads. Each piece is hand-painted with traditional designs, giving it a rustic charm that feels worlds away from anything factory-made.

The colors are earthy, vibrant, and undeniably eye-catching. And because every item is handmade, no two pieces are exactly alike. You’re essentially buying a one-of-a-kind piece of art for a price that’ll leave you with plenty of dong left to splurge on other market goodies.

  • Where to Find It: Most pottery vendors set up toward the edges of the market. Look for stalls with rows of colorful bowls, plates, and vases that are impossible to miss.

  • Price Point: Trinket dishes start around 30,000 VND ($1.30 USD), while bigger items like decorative vases can go up to 200,000 VND ($8.50 USD).

Insider Tips

Pottery can be delicate, so pack carefully if you’re taking it on a plane. Don’t be shy about bargaining, especially if you’re buying multiple pieces. And for that extra “wow” factor, look for pieces with traditional motifs like dragons or lotus flowers—they’re iconic and oh-so-Vietnam.

3. Coconut Bowls: Sustainable Chic

These coconut bowls are eco-friendly and gorgeous. Made from real coconut shells, each bowl is polished to a smooth, glossy finish and sometimes lined with mother-of-pearl or painted with intricate designs.

They’re sturdy, reusable, and every bowl has its own unique shape and grain pattern. Just add a smoothie or some colorful fruit, and you’re golden.

  • Where to Find It: Vendors with coconut bowls can be found all around the market, especially near the lantern areas. Just follow the earthy tones and natural vibes.

  • Price Point: Smaller bowls start at 40,000 VND ($1.70 USD), while the ones with intricate designs or linings can go up to 100,000 VND ($4 USD).

Insider Tips

If you’re going for the deluxe version, check the lining—it should be smooth and even for a quality finish. These make fantastic gifts, so stock up if you’re feeling generous. And they’re lightweight, so you can easily pack a few without tipping the luggage scales.

Unique Street Food Items

1. Cao Lau: Hoi An’s Signature Noodles

This dish is unique to Hoi An, featuring thick noodles, slices of pork, and fresh greens, all topped with crispy rice crackers. The noodles are soaked in water from a specific well in Hoi An, giving it a flavor you can’t find anywhere else. Eating cao lau here is like tasting the history of the city itself.

  • Location: Look for cao lau vendors near the food stalls at the beginning of the market.

  • Cost: A bowl typically costs around 30,000 - 40,000 VND ($1.30 - $1.70 USD).

2. Banh Mi Hoi An: A Local Twist on the Classic

Hoi An’s take on the banh mi is legendary, with crispy baguettes stuffed with a mix of meats, pickled veggies, and herbs. The flavors are well-balanced and bursting with freshness. Grab one to go and snack as you explore the market.

  • Location: Find banh mi stalls at the front entrance of the market.

  • Cost: Around 20,000 - 25,000 VND ($0.85 - $1 USD) per sandwich.

3. Grilled Skewers: Meat on a Stick, Vietnamese-Style

Street food doesn’t get better than grilled skewers. Choose from pork, chicken, shrimp, or even quail, marinated in spices and grilled to smoky perfection. Pair it with a dipping sauce and you’re in for a treat.

  • Location: Skewer stands are spread throughout the market, especially near the food court area.

  • Cost: Each skewer costs around 10,000 - 15,000 VND ($0.40 - $0.65 USD).

4. Sugarcane Juice: Sweet and Refreshing

A refreshing treat after all the savory food, sugarcane juice is crushed fresh at the market and served over ice. It’s naturally sweet and a perfect thirst-quencher after all that exploring.

  • Location: Look for sugarcane stands near the entrance of the food area.

  • Cost: Around 10,000 VND ($0.40 USD) per cup.

Unique Things to Do

1. Release a Floating Lantern on the River

One of the most magical experiences at the Hoi An Night Market is releasing a floating lantern on the Thu Bon River. This tradition is believed to bring good luck, and the sight of hundreds of glowing lanterns drifting along the water is unforgettable. It’s the perfect moment to make a wish and enjoy the beauty of Hoi An.

  • Location: Head to the riverbank side of the market where lantern vendors offer this service.

  • Cost: Each lantern costs around 10,000 VND ($0.40 USD).

2. Get a Custom Calligraphy Souvenir

Forget the generic keychains; a custom calligraphy piece is the ultimate souvenir. Vietnamese calligraphy is all about elegance and tradition, so why not get your name or a favorite word beautifully crafted by a local artist? The brushstrokes are bold yet intricate, and each piece feels like it has a touch of magic (or at least serious style).

Watch as the calligrapher brings your words to life on the page. It’s mesmerizing, and let’s be honest—a lot cooler than the fridge magnet that’ll end up at the back of the drawer.

  • Location: Look for calligraphers set up near the lantern stalls.

  • Cost: Custom pieces typically start at 50,000 VND ($2 USD).

4. Can Tho Floating Market, Mekong Delta

If you're looking for a taste of one of Vietnam's most unique experiences, Can Tho Floating Market is where it’s at. Here, boats are the name of the game, with vendors selling their goods directly from colorful, crowded boats floating on the Mekong. 

Early morning is when the magic happens, so set that alarm and prepare to drift (literally) through a sea of lively banter, clinking paddles, and the mouth-watering aroma of breakfast pho being cooked right on the water. It’s a vibrant, watery wonderland that turns shopping into a cultural adventure.

Location and Accessibility

Address: Can Tho Floating Market, Mekong Delta, Vietnam—just off the Hau River, a hub of the Delta’s vibrant river life! It’s a boat-ride away from the main town of Can Tho and the ultimate stop for an authentic Mekong experience.

Getting There

  • By Boat: Most visitors reach the market via boat tours from Can Tho town, typically a 30-45 minute ride. Early birds get the best views—the action starts around sunrise.

  • By Taxi to Boat Dock: A quick 10-minute taxi ride from Can Tho city center to Ninh Kieu Pier will cost around 30,000 VND ($1.30 USD). From there, hop on a boat to the market.

Opening Hours

  • Peak Hours: 5:00 AM to 9:00 AM (for the best action, aim for dawn!)

  • Market Activity: Slows down by mid-morning, as boats begin to drift back with the day’s goods

Unique Things to Buy

1. Fresh Tropical Fruits

The fruit selection at Can Tho is next-level. From dragon fruits with vivid pink skin to sweet mangos and creamy durians, this market is a paradise for fruit lovers. Vendors offer samples, so don’t hesitate to try a bite before buying. Nothing beats the sweetness of tropical fruit picked fresh from the Mekong’s fertile lands.

  • Location: Look for the larger boats piled with fruit; each boat usually has a pole displaying samples of what they’re selling.

  • Cost: Prices vary, but you can expect around 10,000 VND ($0.40 USD) per fruit or 30,000 VND ($1.30 USD) for a kilogram of mangos.

2. Handmade Baskets and Woven Goods

Check out the local craftsmanship with handmade woven goods. These baskets, hats, and mats are crafted with natural materials like bamboo and rattan, making them lightweight and eco-friendly. Each piece is unique, and the market vendors will be thrilled to tell you the story behind their creations.

  • Location: Small vendor boats usually have a section dedicated to local crafts.

  • Cost: Prices range from 40,000 VND ($1.70 USD) for smaller items to 100,000 VND ($4.30 USD) for larger baskets.

3. Freshly Harvested Coconut Candy

This traditional Mekong treat is a must-buy. Made from local coconuts and sugar, these candies are chewy, sweet, and addictive. Vendors handcraft them right on the boat and package them up for you—perfect for a sweet snack or a souvenir.

  • Location: Usually sold by smaller boats alongside other local snacks.

  • Cost: Around 20,000 VND ($0.85 USD) for a small bag.

Unique Street Food Items

1. Hu Tieu: Morning Comfort in a Bowl

This Vietnamese noodle soup is perfect for kickstarting your day on a warm, savory note. Picture a light, yet deeply flavorful broth with tender noodles, pork or seafood, fresh greens, and herbs floating in harmony. Now imagine this steaming goodness served straight from a boat on the river as you watch the mist rise. It doesn’t get more authentic than this.

  • Where to Find It: Floating food vendors along the main river path—just follow the aroma and the boats with noodle steam drifting skyward.

  • Price Point: Around 30,000 VND ($1.30 USD) for a hearty bowl that’s sure to satisfy.

Insider Tips

Order a side of lime and fresh chili to customize your soup to your taste—locals swear by it. (And don’t be shy about slurping; in Vietnam, it’s a sign that you’re loving the meal.)

2. Grilled Sticky Rice with Banana (Chuoi Nuong): The Ultimate Sweet Treat

This snack is a mouthful of deliciousness: sticky rice wrapped around a banana, grilled to smoky perfection, and drizzled with creamy coconut sauce. The result is a heavenly combo of textures and flavors that’s crispy, chewy, sweet, and just a bit charred. It’s a snack and a dessert all in one — and absolutely addictive.

Chuoi nuong is the kind of snack you’ll want to try more than once. Perfectly portable, it’s easy to munch on as you drift along the river, soaking up the sights and sounds. You’ll smell these beauties grilling before you even spot the boat, and once you try one, there’s no going back.

  • Where to Find It: Look for the smaller boats with portable grills on board—they’re pros at crafting this treat.

  • Price Point: A mere 20,000 VND ($0.85 USD) will get you this little piece of dessert magic.

Grab a napkin, this one’s a bit messy but oh-so-worth it. And pro tip: ask for an extra drizzle of coconut sauce if you want the ultimate indulgence.

3. Ca Phe Sua Da: Cool Down with a Classic Vietnamese Brew

Ca phe sua da is the iced coffee that dreams are made of—strong, sweet, and creamy, with a kick that’ll keep you buzzing all morning. Made with freshly ground coffee and sweetened condensed milk poured over ice, this drink is a must-try for anyone needing a pick-me-up.

  • Where to Find It: Look for vendors with coolers full of ice and a setup for drip coffee—these pros know their stuff.

  • Price Point: Just 15,000 VND ($0.65 USD) for a cup that’ll leave you refreshed and ready to explore.

Ask for extra ice if you’re facing that midday heat. Also, grab a few for the road—they’re that good, and your tastebuds will thank you later.

Chat with Local Vendors

The vendors here are friendly and often happy to chat about their life on the river. Many of them have been selling at the market for generations. Engaging with them is a wonderful way to learn about their daily routines, family stories, and the culture of the Mekong Delta.

  • Location: Throughout the market; don’t hesitate to start a conversation!

  • Cost: Free, though buying something always sweetens the deal.

5. Sapa Market, Sapa

If you’re looking for a real taste of the highlands, Sapa Market is where it’s at. This isn’t your typical shopping stop; it’s a full-on cultural immersion where the Hmong, Dao, and Tay tribal people gather from the surrounding mountains to trade, sell, and connect.

There’s no formal entrance here—just follow the flow of locals carrying handmade baskets and bundles of wild herbs, and you’re in. With the misty hills as your backdrop and a world of handcrafted treasures at your fingertips, Sapa Market is an experience unlike any shopping trip.

Location and Accessibility

Address: Located in the heart of Sapa town, Sapa Market sits at the crossroads of Sapa’s local culture and tourism, making it an unmissable stop for any traveler.

Transportation Options

  • By Taxi: A quick ride from most hotels in town, costing around 30,000 to 50,000 VND ($1.30 to $2.20 USD). Negotiate the fare upfront if there’s no meter.

  • By Foot: If you’re staying centrally, it’s just a short stroll through town. The scenic walk lets you take in Sapa’s mountain vibes on the way.

Opening Hours

  • Main Market: Open daily from 6:00 AM to 6:00 PM, with weekends being the best for catching the local ethnic minority vendors who bring unique goods down from the mountains.

Unique Things to Buy

1. Silver Jewelry with Tribal Motifs: Bling with a Side of Culture

These aren’t your standard mall rings and bracelets; we’re talking intricate designs inspired by the highlands, with patterns for luck, protection, and prosperity. Each piece has serious spirit, crafted by the Dao and Tay artisans who pour their traditions into every clasp and link. Wearing one is like carrying a piece of Sapa with you—a keepsake that’s both stunning and meaningful.

  • Where to Find It: Check out the western side of Sapa Market, where the jewelry stalls glint in the sunlight.

  • Price Point: Rings start at 150,000 VND ($6.50 USD), while more intricate pieces like necklaces go for up to 500,000 VND ($22 USD).

Insider Tips

Go for pieces with bolder tribal designs — they have deeper meanings rooted in local culture. If you’re grabbing multiple items, ask the vendor about any “bundle” discounts; they’re usually happy to sweeten the deal.

2. Herbal Medicines & Traditional Remedies: Mother Nature’s Pharmacy

The mountain herbs here are the stuff of legends, and you’ll find everything from dried medicinal teas to soothing balms, all made with plants that grow wild in the highlands. Whether you’re after a cure for sore muscles or a potion for better sleep, the vendors here have something for everyone — and they know their stuff; these remedies have been around longer than most modern treatments.

  • Where to Find It: Head to the east side of the market, where the herbal vendors set up their earthy displays.

  • Price Point: Small herbal sachets start at 50,000 VND ($2 USD), while larger bundles and custom balms can go up to 200,000 VND ($8.50 USD).

Insider Tips

Make sure to sample the medicinal teas; they’re an easy (and delicious) way to get a taste of highland healing. Just be cautious with the potency—these herbs mean business, so take it slow or check with your doctor if you’re sensitive to new remedies.

Unique Street Food Items

1. Thang Co (Traditional Horse Meat Stew): Not Your Grandma’s Stew

This Hmong specialty is all about hearty, rich flavors with a dash of adventure. Made from horse meat and organs, it’s seasoned with a whole lineup of highland spices that turn this stew into an experience. It’s earthy, savory, and packs a punch that’ll warm you up even on the chilliest Sapa days.

This isn’t a dish for the faint-hearted, but if you’re up for it, Thang Co is a culinary badge of honor.

  • Where to Find It: Head toward the food stalls at the market center, where you’ll spot the Hmong vendors with their simmering pots of goodness.

  • Price Point: Around 80,000 VND ($3.50 USD) per bowl—a steal for a story-worthy meal.

Insider Tips

Take it slow with the first bite—Thang Co is an acquired taste. If you’re new to adventurous meats, start with a smaller bowl and ease into it. Oh, and make sure you’re layering up; this hearty stew is best enjoyed as you warm up in Sapa’s chilly air.

2. Xoi Ngu Sac (Five-Colored Sticky Rice): The Rainbow Rice Bowl

If there’s one dish that’s as Instagrammable as it is delicious, it’s Xoi Ngu Sac. This five-colored sticky rice dish is dyed naturally from plants, resulting in vibrant shades that represent the elements—wood, fire, earth, metal, and water. Think of it as a bowl of edible art. With a subtly sweet flavor and a delightfully chewy texture, it’s served up with sesame seeds and peanuts for that perfect mix of color and crunch.

  • Where to Find It: Wander toward the back of the food section, where the colorful rice stacks are hard to miss.

  • Price Point: Just 30,000 VND ($1.30 USD) for a serving, making it a steal for both your stomach and your camera roll.

Insider Tips

Skip the utensils and go local—Xoi Ngu Sac is best eaten with your hands. Try pairing it with a sip of traditional tea if you can find a stall nearby; it brings out the flavors even more.

3. Smoked Buffalo Meat: Highland Jerky with a Kick

Think of smoked buffalo meat as Vietnam’s answer to beef jerky, but with a little more bite. This highland snack is salty, smoky, and downright addictive, making it the perfect treat to munch on as you roam Sapa Market. Made with buffalo meat that’s marinated and smoked over open fires, it has a deep, savory flavor that pairs perfectly with a cold drink or two.

  • Where to Find It: Near the herbal medicine stalls, where you’ll spot bags of this smoky goodness hanging like treasures.

  • Price Point: Around 50,000 VND ($2 USD) for a small bag—a small price for big flavor.

Insider Tips

This stuff is potent, so start small if you’re not used to super savory snacks. It’s perfect to share, so grab an extra bag to take home. And for the true experience, try pairing it with some corn wine (which is what we’re covering next) for a full highland flavor explosion.

4. Hmong Corn Wine: A Sip of Sapa’s Spirit

Hmong corn wine is a highland staple that packs a serious punch. Made from fermented corn, it’s warm, a bit sweet, and the perfect way to toast your adventures in Sapa. Locals swear by it for celebrations and get-togethers, and trust us, it’ll warm you up from the inside out.

  • Where to Find It: Check out the food stalls and look for vendors selling homemade wine. The locals will gladly pour you a taste before you buy.

  • Price Point: Around 100,000 VND ($4 USD) for a bottle—cheap, cheerful, and guaranteed to put some fire in your belly.

Vietnam’s Markets Collide Culture With Charm

Between all the different things to do, see, eat, and buy, across the country, it's easy to get a little lost - so if you need a little help planning your itinerary, check out our seven-day ready-made itinerary for first-timers in Vietnam.

That’s a wrap on Vietnam’s street markets, the heartbeat of this vibrant country. From lacquerware to handwoven scarves, and enough mouth-watering street food to keep you munching till next year, Vietnam’s markets are where culture, cuisine, and charm collide. If Vietnamese shopping malls are too mainstream for you — these markets are where it’s at — gritty, glorious, and packed with character.

Pack light, bring your bargaining A-game, and make room for the treasures you’re about to score. Vietnam’s street markets are experiences you’ll be telling stories about for years. Dive in, go wild, and remember—this is retail therapy, Vietnam-style.